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Culture Versus Strategy

Dawn Lively • Apr 12, 2018

Peter Drucker's quote, "Culture eats Strategy for breakfast" has been milling around in my mind since I read it the other day in one of Brene' Brown's books. Why does it have to be that way? I don't perceive our culture eats our strategy here at DeveloperTown. In fact, I think our culture begets our strategy. This especially rings true for me in our core value to Be Authentic.

Being Authentic is what attracted me to DeveloperTown back in 2010 when they were my client. Whatever these guys were doing, they were wearing their hearts on their sleeves while doing it. You knew where they stood, what they stood for, and what they were aiming to accomplish. Fast forward through a few awesome years of them being one of my favorite companies with which to work, a career change for me, and now I'm here being a part of it myself.


CULTURE EATS STRATEGY FOR BREAKFAST

Peter Drucker,

I had plenty of opportunities to work with people who weren't authentic...One former boss expected me to lie for her regarding her whereabouts when her boss came looking. Another one expected the deal to be sold, then rely on the servicing team to figure out how to actually service it. A third would directly lie to me that he had approval to spend money from the business owner. Being around people who aren't authentic is wearing if you are an authentic person, and for me, it wasn't sustainable.

My head hits my pillow every night knowing that I do not work with people like this here at DT. Sometimes there are varying objectives, which can make things look confusing with regard to strategy. We are led by a handful of very strategic thinkers - Most of the time not having the same thoughts (Thank goodness - How boring would that be?). As an entrepreneurial minded business, we constantly pivot and adapt. It keeps things interesting on the positive side, energetic, and admittedly, a little frenetic at times.

But we're always authentic. An authentic culture that begets an authentic strategy and comes from authentic leaders. For me, that's culture aligning to influence great strategy, not culture versus strategy.